Building a Subscription Business Masterclass 4 recording
The fourth masterclass of our Building a Subscription masterclass series – How to define a customer messaging strategy, hosted by Piano and in partnership with Manifesto Growth Architects and Pugpig is now available online to view.
General Manager (UK) Tim Rowell and Senior Strategist (EMEA) Matthew Harrison of Piano take us through how to segment audiences, match your user needs and then deploy the right tactics and messages to these audience segments. The presentation includes several benchmarking statistics across the publishing industry as well as tactical examples of best in practice messages aimed at delivering conversion throughout the user journey.
The masterclass is available to watch online here.
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